Garcia’s: How this idea has changed Mumbai
Always frenetic, always on the move, Mumbai saw pizza as a luxury till Ashit Patel and Garcia’s came along. By offering value deals and low prices, Garcia’s made pizza something that you could order on a whim — or for a colleague’s or child’s birthday.
The chain made pizzas popular with young professionals, bachelors or couples without cooks. It not merely forced other chains to lower prices — it brought pizza into the mainstream of Mumbai’s eating habit.