Garcia’s: How this idea has changed Mumbai

By offering value deals and low prices, Garcia's made pizza something that you could order on a whim - or for a colleague's or child's birthday. Read on...

Always frenetic, always on the move, Mumbai saw pizza as a luxury till Ashit Patel and Garcia’s came along. By offering value deals and low prices, Garcia’s made pizza something that you could order on a whim — or for a colleague’s or child’s birthday.

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The chain made pizzas popular with young professionals, bachelors or couples without cooks. It not merely forced other chains to lower prices — it brought pizza into the mainstream of Mumbai’s eating habit.