'Go India, Go for gold' campaign launched
With 29 days to go for the Commonwealth Games, the organising committee today launched a campaign to spread awareness about the mega event and muster support for the Indian sportspersons.Updated: Sep 04, 2010 17:54 IST
With 29 days to go for the Commonwealth Games, the organising committee on Saturday launched a campaign to spread awareness about the mega event and muster support for the Indian sportspersons.
Under the campaign titled -- 'Go India! Go for Gold' the OC in collaboration with HT Media and Muthoot Pappachan group will collect about one lakh hand imprints from citizens as a gesture of 'high five' in support of the Indian teams.
In the three-week campaign, canvases will be put up at various colleges, schools, markets, malls, and offices and it will culminate in a march on an undecided venue.
During that march, the canvases will put up on both sides of the road to form a wall, stretching up to 4-6 kms.
"Ultimately people after the games will ask how many medals India won. They will probably not talk how beautiful the stadium is. So this (campaign) is to encourage the sports persons," OC Secretary General Lalit Bhanot said.
Bhanot was also the first person to put his hand imprint in green colour on a large canvas at the OC headquarter.
Anand Bhardwaj, Business Head (New Media Initiatives), HT Media said, "It's time that we celebrate and move forward. The objective of this campaign is to encourage the sportspersons."
Manomohanan, CEO of the Muthoot Capital Services, said this campaign will help the Indian athletes know the kind of expectations countrymen have from them.
"We believe it's time that awareness is spread. The athletes will know the burden of expectation they will be carrying during the Games," he said.