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HM launches Mitsubishi Lancer Cedia

The models, priced at Rs 9.87 lakh for both the versions - Lancer Cedia and Lancer Cedia Sports) - are being manufactured at its Chennai plant.

india Updated: Jan 12, 2006 21:22 IST
Deshbandhu Singh(
Deshbandhu Singh(

Hindustan Motors on Thursday launched the 'totally alive' all new Mitsubishi, Lancer Cedia.

Speaking on the occasion, CK Birla, Chairman, Hindustan Motors, said, "Lancer Cedia is a state of the art car. Very stylish, sporty and futuristic. Loaded with power and aerodynamic enhancements and is extremely reliable and dependable I am sure this model will be well received in the high performance compact sedan car market in India."

The models, priced at Rs 9.87 lakh (for both the versions namely Lancer Cedia and Lancer Cedia Sports), are being manufactured at its Chennai plant. "We have conciously kept ex-showroom price of Lancer Cedia at Rs 9.87 lakh which is same throughout the country," he said.

On future plans, Birla said "in the next six months the company is planning to launch Montero (Sports Utility Vehicle). The company is also looking at launching other Mitsubishi products apart from Lancer."

Lancer Cedia is a Premium Car evolved from the legendary Evo Series from Mitsubishi - the 4-time rally champion. An extremely responsive car with easy manoeuvrability, the car can be easily negotiated in bumper-to-bumper traffic.

The muscular build is powered by an extremely powerful 2-litre petrol engine with 16 valves.

Commenting on what distinguishes the Lancer Cedia from the Lancer, Ravi Santhanam, Managing Director, Hindustan Motors, said, "The Lancer Cedia combines superior technology and design. With the Japanese technology, Lancer Cedia is more powerful than most cars on Indian roads. It is a remarkable combination of speed, power and elegance."

The Lancer Cedia is a picture of sophistication with touches of glamour - wide, stylish halogen headlamps, stylistic cuts, swoops and ridges on the bonnet, 6-spoke alloy wheels, wrap-around tail lamps and chrome door handles. The Mitsubishi badge on the muscular front is a focus of attention splitting the black grill with a chrome accent.

It will be available in colours such as County Beige, Ashton Grey, French Claret, Nordic Blue and Black forest Green.

The Lancer Cedia is roomier than the existing Lancer models available in the market. It seats five persons comfortably because of a generous head, leg, shoulder and hip room. The plush interiors are similar to Mitsubishi's Lancer Evo. The luxuriant Italian leather upholstery is complemented by premium two-tone beige finish and touches of imitation wood. Door pads, steering wheel, assist grips and shift knob are trimmed with leather. The rear passengers have access to a rear centre armrest with cup holders.

The design of the dashboard is multi-layered and modern with a leather-finish central console, while the Mitsubishi four-spoke steering wheel attracts special attention. The brightness of the instrument panel can also be adjusted as per the comfort of the driver. The cockpit is an elegant combination of wood and titanium.

Safety is prioritised in the Lancer Cedia with the incorporation of dual air bags, collapsible steering, side impact bars and a stabilizer bar. The car comes with anti-braking system and electronic brakeforce distribution system for smoother and safer stops.

For the sporting enthusiasts, Hindustan Motors has also launched the Cedia Sports. The car will come in four fiery colours: Chicago White, Black Pearl, Aussie Yellow and the Manchester Red.
It will come equipped with a rear spoiler and roof antennae. And of course, no sports car is complete without airdams. The interiors have also been given a sporty touch with carbon finish dash board, sports fabric upholstery and door pads.

First Published: Jan 12, 2006 21:22 IST