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Hot styles to pep up Wimbledon

Wimbledon court officials and ball kids could soon be on the best-dressed list in tennis after the announcement of a contract between the prestigious Grand Slam and the Polo Ralph Lauren fashion firm.

india Updated: Mar 09, 2006 17:32 IST

Wimbledon court officials and ball kids could soon be on the best-dressed list in tennis after the announcement of a contract between the prestigious Grand Slam and the Polo Ralph Lauren fashion firm.

The summer grass-court tournament, known as much for its decorum and understated British ambience, is the second major event where the company will provide fashionable dresses. It already has an agreement with the US Open.

The clothing pact runs through 2010 and makes Polo the first official designer in Wimbledon's 129-year history.

Reflecting upon the history and heritage of English tennis, Polo will aim for an understated look of navy blue and cream, amid the traditional green-and-violet corporate colouring of the iconic event in the southwest London suburb.

"I've long been inspired by the rich heritage and traditions of England. I am thrilled to be partnering with the All England Club and playing a major role in such a historic sporting event," said company founder Ralph Lauren.

"We are delighted to have entered into this partnership with Polo Ralph Lauren," said Ian Ritchie, club chief executive.

"Wimbledon and Polo share the same non-compromising standards and determination to maintain and enhance the values for which our two brands are famous throughout the world.

"The Polo brand will bring to Wimbledon the look of timeless elegance, drawing on our rich history and traditions."

The Championships, staged June 26 to July 9, are attended by around 450,000 visitors, with 562 million homes across 183 countries watching 7,043 hours of television coverage of the event.

First Published: Mar 09, 2006 17:32 IST