Indian wives want men in sexier briefs

A survey conducted by VIP, one of India's biggest intimate apparel manufacturer, has yielded startling results. Over 70 per cent of women from the urban population in Uttar Pradesh say they want their husbands to discard trunks in favour of something more exciting. Many have no problems with other women getting an eyeful of the goods on offer.

X-rated wonder briefs are clearly helping men make a big impression. Boring trunks are passé. The metrosexual male is stripping down to an eye-popping range of bikinis, micro briefs, thongs, G-strings and skivvies that imitate 'push-up bras' to create a well-endowed look.

Despite Shiv Sena and Hindu Jagran Manch activists recently going on a rampage to tear down advertisements for VIP Frenchie that they described as 'obscene', there's no shortage of women who throng swimming pools and gyms to ogle at beefcakes in briefs. The response from the fair sex has been equally appreciative at fashion shows and modelling contests when men took to the catwalk in their bare essentials.