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Wednesday, Aug 21, 2019

It pays to get them hitched

Weddings are big business now. The magnitude of wedding business is up by 500%, writes Vanita Chitkara.

india Updated: Jun 08, 2006 02:15 IST
Vanita Chitkara
Vanita Chitkara

When Neeta Raheja came back from the US in 1992, people would make fun of the time she spent there — she had done her masters in mass communication with a specialisation in wedding management.

Today, she is the only one laughing.

The perennially busy Delhiite has very little time to organise the style statements called weddings. The desire to have opulent wedding, minus the effort, has opened up opportunities for trousseau packers, theme decorators and wedding planners.

Raheja is one of the first women in India to pioneer the concept of "designer weddings".

Weddings are big business now. The magnitude of wedding business has gone up by 500 per cent. Professionals these days are doing tasks ranging from invitation cards to gift packing to selection of venue and cuisine. You name it and they will do it for you.

"With joint families disintegrating, people have no time to arrange a major event-wedding. I realised there was a dire need for consultants who had experience in managing weddings professionally," says Raheja.

If you have an innovative mind with an aesthetic bent is all you need to become a trousseau packer. "Presentation is as important as the gift," says Raheja, who runs Creative Explosions, an outfit that provides complete co-ordination and execution for wedding and events. No matter how expensive the gift, it loses its lustre if not presented properly.

"Initially, I did half of the packing work myself, but now I have 25-30 employees only for packing. And this number increases depending on the work," said Neeta.

As such, there are no specific courses for wedding management in India but it is taught as a part of event management. In India, we have festivals every month and trousseau packer can also go in for corporate gifting which is again a very profitable career, says Neeta. With a diploma in event management one can specialise in trousseau packing.

"The crazier the idea, the better," says Dr Avinash Singh, Director, Amity School of Event Management. What should be gifted is not so much a problem today, but as to how it should look unique and stylish is gaining importance particularly in the case of on stage passing of gifts.

The career offers a lot of independence and flexibility. Those who want to work from their homes without much of running around this is the best option available. After a course in event management, one can earn anywhere between Rs 6000-Rs 22,000, but if you choose to start your wedding management company, the earnings can be much higher.

First Published: Jun 08, 2006 02:06 IST

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