JJ Valaya

Valaya is known for his distinctive fashion statements that are intricate in detailing and rich in craftsmanship.

April Valaya is known for his distinctive fashion statements that are intricate in detailing and rich in craftsmanship. Always striving for excellence in ethnic creativity, JJ Valaya (Jagshran Jeet Ahluwalia) has become an indispensable icon of Indian hi-fashion.

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Even as a student he left an unforgettable mark on the International fashion scenario by becoming the first Indian student to receive Prix D' Incitation, at the young designers International competition held in Paris in 1990.

JJ is currently the proud owner of three exclusive Studio Valaya stores in Delhi and Mumbai besides catering to over thirteen fashion stores in India and overseas. He is also the first brand ambassador of Swarovski Crystal components India. To give fashion a more serious meaning JJ thought of being involved with various national and International fashion organizations including fashion design council of India as a member of the governing council and board of directors.

The Valaya collections, at LIFW 2005, are a tribute to the sheer genius of Georges Remi (1907-1983) popularly known as HERGE, the creator of perhaps the world's most prolific comic book characters- Tintin.

Young glamour splashed with bold details; covert flashes of signature multicultural influences and the finest of handloom fabrics and crafts. The palette veers from Black & Ivories and then to Antique and finally to lush color. The final collection revolves around Herge's own favourite - Tintin in Tibet (1960), because, according to him, "it's the one into which I put the most of myself". Printing and subdued surface treatments provide the required cutting edge to a collection rife with glorious layering and textural experimentation.