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`Made in India' brand needs to go global: Modi

India needs to adopt an integrated approach for making a mark in international markets and to establish brand India: Modi.

india Updated: Jan 21, 2006 16:20 IST

Indian manufacturers and traders need to adopt an integrated approach for making a mark in international markets and establishing brand India, Gujarat Chief Minister Narendra Modi said.

"Our brand should be so popular that products with `Made In India' label should be picked up by one and all in global markets", he told the trading community at the Western India Trade Conference organised by Indian Merchants' Chamber in Mumbai.

"Of course, my endeavour would be to persuade Indian traders to sell products with `Made In Gujarat' label, he said in a lighter vein, adding that his new mantra was "Bharat Ke Vikas Ke Liye, Gujarat Ka Vikas" (Progress of Gujarat for the country's development).

India's cotton was the best in the world and was exported in a large quantity. But foreign countries produced garments by putting their own brand and selling them all over the globe, including India, he said, adding: "We have to change our approach and also sell finished products".

China was eyeing Gujarat to buy cotton and salt and the state would make the best use of this opportunity, Modi said.

First Published: Jan 21, 2006 16:20 IST