Mamooty to play goodwill ambassador
Akshaya, an e-literacy project by the Kerela Government, will have the Malayalam cinestar as its goodwill ambassador.Updated: Feb 22, 2006 13:26 IST
Akshaya, a total e-literacy project by the Kerela Government, will see Malayalam cinestar Padmasree Mamooty as its goodwill ambassador.
Mamooty will lead its campaign in print and electronics media advertisements and will explore other publicity materials to convey the message of Akshaya to the grassroot levels, a release said.
Expressing his pleasure and contentment on being appointed the goodwill ambassador, Mamooty said, "I am really happy to be associated to this unique project which will definitely change the face of Kerala".
Highlighting the need and benefits of Information Technology (IT), he said that once IT was made accessible to all the people in the State, it would help the it to develop and be at par with other developed societies in the world.
He went on to say that this would catapult Kerela's progress as the project has started functioning with its aim and make the people technology savvy in the State.
Akshaya, started in Malappuram district in 2002, completed its phase of e-literacy computer training to 5.8 lakh people in the district. The project had been rolled out to seven more districts to equip 35 lakh people to handle computers.
With the completion of e-literacy in the entire State, 64 lakh people would be made e-literate, the release added.
The Akshaya Project in Kerela has focused on basic computer literacy through a network of telecentres. Other rural telecentre projects around the world and also in India such as Drishtee, n-Logue, also operate in this domain of basic computer literacy.
The Akshaya project in the rural Malappuram district of Kerala, is the first district-wide e-literacy project in India, and one of the largest known Internet Protocol (IP) based wireless networks.
Akshaya has conducted one of the world's largest computer literacy drives. The project has created a unique brand of state-funded computer access centres, and simultaneously led to a massive wireless infrastructure, providing a wide range of services and making way to many future opportunities.
First Published: Feb 22, 2006 09:00 IST