McDonald's ask moms for nutrition tips
The food chain has signed on some accomplished moms including four ex-Olympic athletes for nutritional guidance.india Updated: May 16, 2006 11:41 IST
McDonald's Corp., a magnet for criticism that fast food helps make kids fat, has signed on some accomplished moms to get the skinny on nutrition.
The world's reportedlylargest purveyor of burgers and fries announced the creation Tuesday of a Global Moms Panel to provide guidance on such topics as balanced and active lifestyle initiatives, restaurant communications and children's well-being.
The nine women come from six countries and include four former Olympic athletes, among them US speedskater Bonnie Blair and Italian cross-country skier Stefania Belmondo, as well as a childhood development expert, a chef, a librarian, an artist and a Parent Teacher Association president.
They will serve one-year terms on the panel, according to McDonald's.
The company said it wants their input in order to better serve the needs of moms and families worldwide.
"We want to become the best ally we can for moms and a true partner in the well-being of families everywhere," said Mary Dillon, McDonald's global chief marketing officer.
Additional McDonald's "moms' panels" are being formed in countries around the world, the fast-food chain said.
McDonald's has been under pressure from consumer advocates to offer healthier food, a trend it has responded to by adding the option to substitute apple slices and juice for fries and soft drink in Happy Meals, along with healthier options for adults.
A new children's book co-written by Fast Food Nation" author Eric Schlosser, Chew On This, singles out McDonald's and the fast-food industry in general for perceived roles in increased obesity.
Besides Belmondo and Blair, the panel members are Keddie Bailey, a full-time mother from England; Michele Borba, a childhood development expert and author; Maru Botana, a chef and TV cooking-show personality from Argentina; Laura Lopez Cano, a Latina artist; Kim Carter, a librarian and Parent Teacher Association president; Christa Kinshofer, an Olympic skier and author from Germany; and Gao Min, an Olympic diving champion and author from China.