Microsoft thinks out of the (X)Box

Microsoft Corp. unveiled its new Xbox 360 on Thursday, taking aim at Sony Corp. in the video game console market with a machine sporting high-definition graphics and features that make it an entertainment hub for the living room.

Microsoft Corp. unveiled its new Xbox 360 on Thursday, taking aim at Sony Corp. in the video game console market with a machine sporting high-definition graphics and features that make it an entertainment hub for the living room.

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Among the features are three IBM microprocessors that are expected to deliver powerful computing and advanced graphics, as well as a detachable 20-gigabyte hard drive and the ability to customise the machine's front panel with detachable face-plates.

The smaller Xbox 360 is a departure from the original squarish black Xbox that debuted in late 2001, and is aimed at a wider audience, said J. Allard, Microsoft's vice president leading the charge behind Microsoft's push into the business. Reuters, Seattle