Model couturiers get choosy | india | Hindustan Times
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Model couturiers get choosy

Fashionistas have been crying themselves hoarse on how desi designers were simply not establishing themselves as a brand. But the first Hindustan Times Luxury conference changed all that, didn?t it?

india Updated: Jan 15, 2006 05:19 IST

Fashionistas have been crying themselves hoarse on how desi designers were simply not establishing themselves as a brand. But the first Hindustan Times Luxury conference changed all that, didn’t it?

From a time when Indian designers were more than happy flaunting fancy international labels, at the luxury summit, where everyone from the Gucci boss to the Branzetti bosses were making their grand plans about the Indian market crystal clear in their Gucci and Dolche and Gabanna coats, our desi designers decided to take their first steps in brand building by donning well, their own threads.

Rajesh Pratap Singh wore a black bundgala that had ‘Rajesh Pratap’ written all over it, Suneet Varma and Ravi Bajaj both looked dashing in ‘Ravi Bajaj’ business suits, Narendra Kumar Ahmed came dressed in his own threads, Delhi designer Mandira Wirk was wearing, well ‘Mandira Wirk’.

Rina Dhaka matched a self-designed skirt with a Gap T-shirt and a Luella bag for the conference. Why were they wearing their own threads and not high-end fashion brands? Designer Narendra Ahmed says, “If you’re a menswear designer and you’re wearing clothes by another designer, then it doesn’t really make a lot of sense, does it?”

Ashish Soni disagrees. “I make lots of menswear, but it doesn’t make sense to be seen in them all the time” he says, in a Zegna suit.

Moral of the story? The luxury conference has done much more than send feelers about when the ultra-high end fashion brands would touch down on Indian shores. It also egged on our designers into taking the first steps towards brand building by saying, “the only brand that I show off is — my own”.