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'Mumbai women most Net-savvy'

The number of women using the Internet in India has gone up by over four per cent since last year and women from Mumbai top the list of female Internet users among all metros across the country.

india Updated: Feb 09, 2006 04:53 IST

The number of women using the Internet in India has gone up by over four per cent since last year and women from Mumbai top the list of female Internet users among all metros across the country.

So say statistics from a study undertaken by the Internet & Mobile Association of India (IAMAI) after surveying 6,365 respondents in December 2005.

The survey stated that since 2004-05, the percentage of online users has increased by 54 per cent to 38.5 million users — male online users increased in absolute numbers but dipped from 72 per cent (2004-05) to 68 per cent (2005-06).

The number of women increased from 28 per cent in 2004-05 to 32 per cent in 2005-06.

Commenting on the trend IAMAI President Preeti Desai said, “The report showcases that 57 per cent of women log in from home; 46 per cent of women are unmarried followed by 38 per cent married women with kids; 78 per cent have been using Internet since the last three years and tend to window shop online and are cautious online shoppers.

The research was undertaken with a view to ascertain online gender parity with a primary focus on understanding the female demographic and their online activities.

First Published: Feb 09, 2006 04:53 IST