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News publishers object to readership survey

India runs the risk of having to do without readership data, the currency by which advertisers pick publications in which they advertise, with several publications unhappy with the findings of the latest readership survey — a new one designed to weed out the imperfections of old survey — demanding its immediate withdrawal.

india Updated: Feb 04, 2014 14:43 IST
Shuchi Bansal and Vidhi Choudhary
Shuchi Bansal and Vidhi Choudhary
Hindustantimes

India runs the risk of having to do without readership data, the currency by which advertisers pick publications in which they advertise, with several publications unhappy with the findings of the latest readership survey—a new one designed to weed out the imperfections of old survey—demanding its immediate withdrawal.

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