Nimbus bags cricket telecast rights
The company won $612 mn bid from among eight bidders, an official said.india Updated: Feb 17, 2006 18:36 IST
The Indian cricket board has awarded its global telecast rights to marketing company Nimbus Communications for an enormous $612 million for the next four years, a top cricket official said on Friday.
"We are proud to announce Nimbus from among eight bidders," Board of Control for Cricket in India (BCCI) vice-president Lalit Modi said in Mumbai.
Nimbus, who also won the television production rights last week, have secured satellite, radio and internet broadcast rights including Direct-to-Home telecast.
Nimbus chief Harish Thawani said he would announce the channel on which the matches would be shown on February 20.
"We secured a big amount because of the transparency we ensured and also because we did not bar any marketing or production company from making bids," added Modi, who heads the BCCI's marketing committee.
Among the bidders in the race were ESPN Star Sports, Set Satellite Singapore PTE, Reliance Infocomm, Zee Telefilms, Sahara One and Direct TV and Echostar of US.
The telecast rights were to be sold more than a year ago but a dispute between Zee Telefilms and ESPN-Star ended in court battles.
BCCI is expected to formally announce more details later on Friday.
India are expected to host 23 Tests and up to 56 ODIs during the four-year period from 2006 to 2010, which starts with England's Test and one-day series.
The three-Test series begins March 1 in Nagpur with Mohali and Mumbai as the other venues. The first of seven one-dayers will be held in New Delhi on March 28.