Nimbus gets marketing rights for DD
Delhi High Court on Wednesday allowed Nimbus to undertake marketing of the India-West Indies cricket telecast on Doordarshan, while ordering the public broadcaster not to sell the feed to private DTH operators.
Hearing a petition filed by BCCI rights holder Nimbus, which is providing a seven-minute delayed feed of the series to Doordarshan, Justice Sanjay Kisan Kaul accepted that Nimbus would generate far higher revenues by sale of the matches telecast on DD.
While Nimbus has said it will generate revenues of Rs 22 crore through the sale of advertising and other slots during the matches on DD, the public broadcaster said it will sell the slots for Rs 4.26 crore.
Allowing Nimbus to do the marketing, Justice Kaul asked it to deposit Rs 5.5 crore with Prasar Bharati, as part of its 25 per cent share in advertisement revenues on its channel.
The court also ordered DD not to give broadcast rights of its channel to private DTH operators like TataSky and DishTV.
The Delhi High Court had yesterday directed DD to telecast the India-West Indies cricket series, but seven minutes after it is aired on Nimbus channel.