Scientists at Futura Medical, based in Guildford, Surrey have come up with a condom that keeps men aroused in bed and could soon go on sale in Britain.
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According to The Sun, the contraceptive holds a chemical which increases blood flow and is currently known as the "condom safety device" CSD500.
"Research shows at least two per cent of condoms slip off during intercourse. A major reason is that at times men don't remain fully aroused. Around 13 billion condoms are used each year, so there's a lot of scope for unwanted pregnancies and sexually transmitted infections." Chief executive James Barder was quoted as saying.