People in Rajasthan eat Ghewar to beat the cold

People in Churu district believe that the best way to fight the cold is to eat succulent sweets-in short Ghewar.

For people in Churu district of Rajasthan, winters mean battling with extremely cold weather conditions. They believe that the best way to fight the cold is to eat succulent sweets-in short Ghewar.

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Popular for its mouth-watering taste across Rajasthan, Ghewar is relished by almost all who are visiting Churu during winters. Made in Desi-ghee (pure clarified butter), it builds resistance power of the body against cold temperature.

Available in wide varieties like Malai Ghewar, Paneer Ghewar and Ghee Ghewar, it is sold around 40 to 50 rupees per kg. It is believed this local sweet, which is now popular across India, especially in northern States.

" We enjoy eating this sweet. This sweet is usually prepared in the evening when the cold reaches its peak. We love to eat hot Ghewars," says Shiv Ratan, a customer.

"Ghewar provides warmth to the body. It is also helpful in keeping oneself fit. The sweet has a very special taste and we enjoy it in this chilling cold," feels Ramchandra, a customer.

As the temperature falls, the demand for Ghewar rises.