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PETA launches

The website, developed by PETA India's team of twenty somethings, is a platform for the animal-loving youngsters.

india Updated: Mar 08, 2006 16:52 IST

People for Ethical Treatment of Animals (India) has launched a new website called The programme, developed by its team of twenty somethings, gives young people a fun foundation to help "dishoom" animal abuse by letting them know what their favourite stars are doing to help animals and offering them prizes (iPods, mobiles, T-shirts, wallets, caps, wristbands and more) for showing compassion to animals.

It also provides resources to youth who wish to go vegan, stop wearing leather and stop buying cosmetics tested on animals, stated a PETA release.

The website in its launch version includes contests in which visitors can sign up for a chance to win a poster autographed by vegetarian Pamela Anderson, a CD by the band Swami featuring DJ Swami advocating vegetarianism to their friends and a poster of actor John Abraham, who wants birds to live free of imprisonment in cages, added the release.

Most young people naturally respect animals; petaDishoom rewards youth for their compassion for animals and gives them a chance to meet like-minded celebrities. We hope our new programme will give young people what they need to give to those who abuse animals some "dishoom", says petaDishoom's Youth Projects Specialist, Puja Joshi.

The website will feature new actions for people who sign up for petaDishoom's " Street Team" and get rewards.

The "Campus" section of the site includes tips on what people can do on their campuses to help animals as well as provide information on bands such as Jal, Pentagram, Indian Ocean, Parkrima and others which have supported PETA at college festivals throughout the country.

The sitealso has a Page 3 version called "Page 3 ½" which includes a feature on rescues and other victories for animals over the past 25 years as celebrated by people such as Tony Kanal, Moby, Dennis Rodman and Anoushka Shankar as well as a gossip section which includes news about Shahid and Kareeina Kapoor, Alicia Silverstone and P!nk.

The website's "Your Life" section provides shopping tips on being stylish without costing a cow its leg, a list of cosmetics and perfumes which are not tested on animals and a "Foodie" section which lists items on menus at coffee shops and other youth hang-outs which are vegan, added the release.

Further information can be had at

First Published: Mar 08, 2006 14:11 IST