Shah Rukh to endorse HP brand
After Pepsi, Emami-Sona Chandi Chyawanprash and Lux, Bollywood superstar Shah Rukh Khan is now all set to endorse a more serious brand ? Compaq Presario, the brand from Hewlett Packard.india Updated: Feb 25, 2006 02:47 IST
After Pepsi, Emami-Sona Chandi Chyawanprash and Lux, Bollywood superstar Shah Rukh Khan is now all set to endorse a more serious brand – Compaq Presario, the brand from Hewlett Packard.
Confirming the move, Shah Rukh Khan said, “I have endorsed several brands so far and this is the first time that I am endorsing a computer brand. It is a good thing to add to my portfolio. Computers are a big hit with kids too.”
Compaq Presario was bought over by HP in 2001 and includes notebooks, PDAs and desktop computers.
While it is not clear what SRK is being paid for endorsing the brand, according to ad industry officials and media analysts, SRK is close to Big B and approximately charges anything between Rs 5 crore to 7 crore for brand endorsements.
SRK is purely looked upon as a true entertainer. “SRK connects well with the masses,” media analysts opine.
Corporate analysts and head honchos opine that SRK as a brand ambassador is perfect if you want to reach out to the huge aspirant class of masses. The aspirational value attached to him attributes a lot to his success as a brand ambassador. Media gurus also say that another positive for SRK as a brand is the fact that he knows he is a brand and he sells himself as a brand.
As a brand endorser, SRK appeals both to the masses as well as to the elite and not to miss the NRI audience, which is why he is endorsing both Tag Heuer and ICICI Bank and also Santro, which is an aspirational car, ad pundits opine.