Sony bleeds, pulls Code out | india | Hindustan Times
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Sony bleeds, pulls Code out

The Code controversy has hit the industry. Just a day before the much-hyped countrywide release, Sony Pictures Releasing India ? the film?s distributors ? pulled The Da Vinci Code out of theatres.

india Updated: May 19, 2006 02:48 IST

The Code controversy has hit the industry. Just a day before the much-hyped countrywide release, Sony Pictures Releasing India — the film’s distributors — pulled The Da Vinci Code out of theatres.

On Thursday afternoon, exhibitors received word from the sales department of Sony Pictures that the plan had gone awry. So where does this leave exhibitors?

“We had prior information that the film would not be released this Friday and May 26 has been slotted as the tentative date,” said Neeraj Goswami, programming head, Inox Leisure Ltd.

“Though Sony said they have got clearance, we cannot exhibit the film without a copy of the censor certificate. Fortunately, we had anticipated a problem and had not opened advance bookings.” Inox had a contingency plan in place.

Says Niranjan Prakash of Fun Republic, one of the cinemas that had opened advance bookings on Wednesday, “Twenty per cent of the sales for an English film like this are on advance booking and the balance on current. We will offer tickets for alternate films for the same show to those who have already purchased tickets,” he said. Refunds are also available.

The impact may be doubled as the film was due to release in Hindi, Tamil and Telugu as well. Goswami estimates a projected revenue loss of Rs 10-15 lakh on the film. “We have nine properties all over India. So the loss is bigger. We will take a hit this week,” he said. Distributors also see little possibility of a mid-week release.