'Split benefited designers'
With 30 odd designers in Lakme Fashion Week pitied against the FDCI organized Fashion Week?s 80 designers, the war surely has been fruitful to many from the fashion industry.india Updated: Apr 01, 2006 16:09 IST
With 30 odd designers in Lakme Fashion Week pitied against the FDCI organized Fashion Week’s 80 designers, the war surely has been fruitful to many from the fashion industry.
Says designer Tarana Masand, who made her debut in LIFW way back in 2002: “The split surely is a sad phenomenon and both parties did try the best to join hands at the very last minute but it didn’t work out. Nonetheless the split has benefited many designers and models in many ways.”
“It helps the designers as FDCI and Lakme are both wooing respective designers for international buyers. International buyers now have option to hop between Mumbai and Delhi and it surely opens new vistas,” says Tarana, who was scheduled to show at Delhi, but had to back out due to personal reasons. “Models have benefited for they get to walk the ramp in both the fashion weeks.”
The designer feels that Fashion Weeks offer a great platform for upcoming designers. “The growth that Fashion week gives to any designer is mainly because you get to measure your creative potential to international standards,” she claims.
“When I took part in 2002, my growth in terms of volume increased multifold through international buyers. Among the four designers (Manish Arora, Tarun Tahiliani and Mona Jaisingh) I was one to be selected by the fashion storehouse in Holland DE BIJENKORF, Amsterdam to design for them,” she adds.
“I realised that international buyers are very specific about prêt wear rather than true Indian ethnic wears. Business has been increasing every year and so far life has been good for me,” informs Masand.
Masand’s creations are retailed at ENSEMBLE in Delhi and Mumbai apart from AZA in Mumbai and not forgetting various countries like Hog Kong, Dubai, Kuwait and Holland.