Suneet sets off in style

Suneet Varma was chosen over UK-based designer Antonio Berardi to be part of the Italian Couture Week in July at Alta Roma.

india Updated: Mar 03, 2004 14:11 IST

He’s one of the few Indian fashion designers who have managed to make a mark internationally due to his clear approach. Maybe that’s the reason why Suneet Varma was chosen over UK-based designer Antonio Berardi to be part of the Italian Couture Week in July at Alta Roma, where he’ll show his collection along with the likes of Versace and Valentino.

“I’m still deciding on what presentation to make. In Italy, designers show their collection on the sounds of the opera, or with Monet paintings in the background or fireworks. Maybe, I will have my models rampwalking to the tunes of Pandit Hari Prasad Chaurasia’s flute. Or, maybe a splash of colour will be an ideal backdrop,” he says. The Spanish steps in Rome will be an ideal location.

Tired of zardosi and wanting to go slow on embroideries at the couture show, Varma doesn’t want to be predictable. “The essence has to be Indian but should have a European flair about it. India is only too well known for embroideries, so I’ll go slow on that front. I don’t want to camouflage my talent with embroideries. I’d rather focus on innovative dying techniques, textures and ingenious fabrics,” he confides.

Varma who recently launched his ready to wear line Le Spice (that he is aggressively marketing) is now gearing up to take his couture abroad. “Only 50 per cent of results depends on good work and success depends on an equal amount of hard work and discipline,” he says.

Among 50 odd designers to showcase their outfits at the Italian Couture Week, Varma believes the only thing that will make him stand out is his Indianness.
“India is in the spotlight and there’s a renewed interest about our culture, our craft and spirituality, this is the time to strike and take fashion beyond the Indian shores. As long as you have passion, strategy can always be worked out,” concludes Varma.

First Published: Mar 03, 2004 14:11 IST