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Swachh Bharat Abhiyan: Is Modi’s scheme a success one year later?

On October 2, 2014, Prime Minister Narendra Modi launched the Swachh Bharat Abhiyan, a mission to clean India’s cities and villages.

india Updated: Oct 01, 2015 11:56 IST
HT Correspondent
HT Correspondent
Hindustan Times
Swachh Bharat Abhiyan,Narendra Modi initiatives,Swacch Bharat one year on
Narendra Modi wields a broom with NDMC workers to launch 'Swachh Bharat Abhiyan' in Valmiki Basti in New Delhi. (PTI Photo)

On October 2, 2014, Prime Minister Narendra Modi launched the Swachh Bharat Abhiyan, a mission to clean India’s cities and villages.

The campaign, inaugurated to coincide with Gandhi Jayanti, aims to realise its vision of ‘Clean India’ by October 2, 2019, the 150th birth anniversary of Mahatma Gandhi.

In the months after it was launched, the campaign gained momentum with many celebrities, politicians and academic institutions organising cleanliness drives across the country.

As a reminder of how seriously his government takes this mission, the prime minister brought up the issue during his Independence Day speech as well, talking about inadequate number of toilets .

A total of 31.83 lakh toilets were built between April 2014 and January 2015 under this campaign, which is 25.4% of the target for 2014-15. Over the next 5 years, the government plans to invest nearly Rs 2 lakh crore to construct 12 crore toilets across India.

A government survey shows Delhi as one of the dirtiest Indian cities with rampant open defecation and poor waste management facilities, indicating that Prime Minister Narendra Modi’s Swachh Bharat mission might not have had a big impact in Delhi. (Sonu Mehta/ HT Photo)

The ambitious campaign has its fair share of challenges too. An impact assessment study conducted by the National Sample Survey Organisation (NSSO) revealed that toilets built in rural areas were lying unused, as the villagers were wary of using them.

Celebrity Support

Salman Khan was among the 9 celebrities nominated by PM Modi to help galvanise public support for his Swachh Bharat Abhiyan. (HT Photo)

Modi nominated nine celebrities, asking them to nominate nine more people to make the initiative go viral. These included Goa governor Mridula Sinha, cricket legend Sachin Tendulkar, yoga guru Baba Ramdev, Congress lawmaker and former union minister Shashi Tharoor, industrialist Anil Ambani, actors Kamal Hasan, Priyanka Chopra and Salman Khan and the team of popular TV serial Tarak Mehta Ka Oolta Chashma.

Shashi Tharoor kicks off 'Swachh Bharat' (Clean India) campaign on the outskirts of Thiruvananthapuram. (HT Photo)

Mission Objectives

The national campaign, which will run till October 2, 2019, aims to :

1. Eliminate open defecation by constructing toilets for households, communities

2. Eradicate manual scavenging

3. Introduce modern and scientific municipal solid waste management practices

4. Enable private sector participation in the sanitation sector

5. Change people’s attitudes to sanitation and create awareness.

Courting Controversy

The campaign waded into controversy with allegations that many politicians were turning it into a mere photo-op. Members of the BJP’s Delhi unit, including president Satish Upadhyay, came under fire when it was reported that garbage was littered on a clean pavement so they could clean it.

The city of Mysuru in Karnataka was named the cleanest city in India after the launch of Modi’s Swachh Bharat Abhiyan. (HT Photo)

Delhi chief minister Arvind Kejriwal agreed to participate in the campaign on urban development minister M Venkaiah Naidu’s invitation but said that such “symbolic gestures” cannot make India clean.

The campaign was also criticised on the grounds that Modi was using it as a platform to gain political mileage by rebranding the existing Nirmal Bharat Abhiyan mission.

Read More:

Trail of garbage left behind after Swachh Bharat dance at Rajpath

Swachh Bharat toilets still a dream for many in urban areas

First Published: Oct 01, 2015 11:54 IST