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This website is blasphemous

A popular US jeans brand is under fire for inappropriate portrayal of Lord Ganesha, writes Vijay Dutt.

india Updated: Jan 17, 2006 01:26 IST
Vijay Dutt

A popular US jeans brand is under fire for allegedly inappropriate portrayals of Lord Ganesha and Lord Krishna.

The homepage of Lucky Jeans — which retails its products all over the US and Europe and boasts of customers like Meg Ryan, Gwyneth Paltrow and Paris Hilton — has a collage, the central figure of which is Lord Ganesha, with playing cards streaming out from his right hand. One eye is circled with a ring and has the words ‘Lucky brand’ on it.

The figure is flanked by the company’s founders wearing top hats and a number of other religious, cultural and historical figures, including the Virgin Mary, Santa Claus, Napoleon, the Mona Lisa and some skimpily clad women cartoon figures. Below this is a traditional painting of Lord Krishna playing the flute.

HT has received an e-mail from an organisation that has started a campaign to recruit support from the community and get Lucky Jeans to withdraw the collage.

Earlier attempts by companies to make their products appealing to Indians by using religious iconography have backfired.

Selfridges had once tried to market cakes with icing depicting Lord Shiva, Lord Ganesha and other Hindu gods. A Paris footwear shop tried to retail sandals with figures of Hindu gods on them. Another had similarly tried to market sneakers.

First Published: Jan 17, 2006 01:26 IST