Vodafone, OnMobile Global enter into VAS agreement

Vodafone will use the ringback tones, voice portal and speech-enabled value added services of OnMobile Global in emerging markets.

Vodafone will use the ringback tones, voice portal and speech-enabled value added services of OnMobile Global in emerging markets.

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Both the players have signed an agreement to the effect. The agreement enables Vodafone operators and Partner Networks across the world to rapidly deploy OnMobile's products which have achieved remarkable success for Vodafone in the fast growing Indian VAS market, OnMobile said in a release.

"Speech recognition based VAS has been successful in the emerging and fast-growing markets across Asia where delivering services in the local language is critical for adoption and use," OnMobile Global CEO Arvind Rao said.

OnMobile provides speech-enabled applications in 18 Indian and international languages.