What's haute this summer?
Summer fashion is all about comfort and elegance for designer Ritu Kumar who has on offer a whole range of light and crisp ensembles in cool voiles, georgettes and chiffons to beat the heat.india Updated: Jun 07, 2006 17:37 IST
Summer fashion is all about comfort and elegance for designer Ritu Kumar who has on offer a whole range of light and crisp ensembles in cool voiles, georgettes and chiffons to beat the heat.
"Summer invites the feeling of looking cool with a touch of elegance," said Kumar at her newly opened store in south Delhi's high-end Crescent Mall.
"Designing for summer calls for adapting to higher temperatures. I prefer to use voiles and georgettes and chiffons so that the skin is able to breathe," Kumar said.
Kumar's collection offers bridal as well as light evening and formal wear that any women can wear and flaunt.
The trends show that the hourglass silhouette has returned, with glamorous graphics and florals to emphasise that ultra bohemian chic and for those women who prefer soothing femininity to lusty seduction, Kumar offers much to celebrate this summer.
There are tops embroidered as fitted bodices for full, hip-concealing skirts ideal for teenage curvaceous figures as well as intricately embroidered tops in soft shades of white, ivory, sage green and an amorphous apricot, all yours for just Rs.1,500-1,800 a piece.
Indeed the summer sizzle has been a key inspiration for designers this summer. And for Kumar, considered the high priestess of Indian fashion, the inspiration begins with cool malmals, voiles and georgettes embroidered in the mood of morning and evening wear.
Body huggers in soft crepe and georgette materials include red, hot pink, turquoise and white - some are more embellished sequined huggers with scooped necklines.
"We've done a lot of blacks and hot colours also because customers who meet me at evening dos are constantly telling me they want to wear something special that will look just fine for the evening. This time, however, for some of the tops we've used bell sleeves to give it that added zing," said Kumar who is credited with the revival of the dying Indian crafts.
For women who have hankered after Kumar's designs, this is an affordable range that promises to last through many moons. Yuppies, meanwhile, can look forward to Kumar's newest 'Young Line'.
Since the fashion diva's couture also goes to monsoon-ravaged Mumbai, her designs have to be able to embrace all kinds of weather, from blustery downpours to ricocheting mercury.
"I think the look calls for something savvy no matter what the temperature chart shows," said Kumar who has designed wardrobes for several 'Miss India' winners including Aishwarya Rai, Dia Mirza and Lara Dutta.
"The weather is the first thing that we tackle when we start designing because couture is all about seasonal changes and the sky has challenged even the savviest dressers all over the world.
"I think fashion retailers all over the world have been kept on their toes by the weather. In fact, both fashion and the weather have one thing in common, its changeability," said Kumar.
THIS SEASON'S HOT TRENDS:
Embellished sequined huggers
Colours: Red, hot pink, turquoise and white
Hip concealing skirts