Wine country Gurgaon
Wine and champagne crates are set to enter liquor shops as breweries plan to enter the city, writes Sanjeev K Ahuja.india Updated: Jul 12, 2006 03:59 IST
You can have one, two, three, four….. glasses of your favourite wine or champagne now.
Crates of wine and champagne are set to enter liquor shops in Gurgaon as breweries plan to enter Gurgaon in a big way, thanks in large parts to the new Haryana excise policy — that has eased norms for companies brewing Indian wine, lowered excise duty and waived import fee to encourage wine drinking in the state.
Expecting high demand, at least two wine- and champagne-brewing companies have set up warehouses in Gurgaon. Others are in the process.
One of the companies is Samanta Soma of Mumbai, which until last year was supplying wine and champagne - like Sula, Madera and Brut, to name a few brands - to Gurgaon.The other company that has built a warehouse is Champagne Indage Ltd. of Riviera wine fame. Next to come to Gurgaon is Delhi-based wine producer Grover's. The name of one other company is still under wraps. In 2005-06, with just one company selling Indian wine and champagne, total sales were a little over 4,000 bottles. In the current year, total sales between end-May and now has been about 10,000 bottles.
"We have sold about 6,500 bottles this year," said Sumeet Chatterjee, manager operations (north), Champagne Indage Ltd. Som Nath Virmani, owner of a series of vends in Gurgaon, welcomed the decision by more and more wine and champagne companies to enter Gurgaon. "Consumers will have a range of drinks to choose from." Also, he said, this would make the prices competitive.
Compared to imported wine that sells at Rs 1,500 per bottle, Indian wines are available at Rs 300. Samnta Soma's Sula sells at Rs 400, Madera at Rs 500 and Brut champagne at Rs 800. Similarly, Champagne Indage's Vino sells at Rs 250 per bottle, its flagship brand Riviera wine at Rs 450-500, Chantilly white at Rs 550-600 and MDP champagne at Rs 650-750. Gurgaon district tops the state in wine consumption.