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Yes, that pen really is a sword

Yesterday, Playboy UK posted a free video podcast that took the viewers behind the scenes with one of its models. Unlike most free Playboy content, it contains a bit of nudity and the featured model is funny, natural and according to reviewers, incredibly hot. They say she is hot because she's funny.

india Updated: Feb 19, 2006 02:57 IST

Yesterday, Playboy UK posted a free video podcast that took the viewers behind the scenes with one of its models. Unlike most free Playboy content, it contains a bit of nudity and the featured model is funny, natural and according to reviewers, incredibly hot. They say she is hot because she's funny.

So what's so special about Playboy posting a podcast, you may ask. Isn't everyone — including the porn industry — doing that already? Here's what's different: On Friday, Playboy sent a 'pre-release' to one of the largest porn blog networks. By afternoon, the video had been downloaded to thousands of video ipods. Before the sun went down that day, Playboy knew its podcast was a success.

Sometimes, it takes the old to show the way. The oldest brand in the porn industry learnt the new age lessons quickly. Lesson number one: Sending pre-release podcasts to porn blogs guarantees massive success. Lesson number two: Don't bug users with pop-ups. Lesson number three: If you can't get the first two lessons, it's time you quit the online porn market.

Over the last one year or so, the online porn industry has consistently steered towards a user participative format. Many call it the 'Google effect'. From having a paid members-only site to flourishing free blog networks offering everything you always wanted to know and see (including the 'traditional' and 'ethical' rules for strip poker), the age of user friendly porn has finally dawned on mankind.

Most networks like sugarbank, podnography and PSP porn are essentially free networks powered by a heavy traffic flow. There are no hidden viruses and trojans. Says Prem Passion, a blogger, "One should not mistake porn for pictures only. Some great audio podcasts and literature posted on various blogs have given online porn a totally new dimension."

Like reading about the lives of porn stars, porn gossip scribes and porn production workers, who are turning to blogs to expose what it's really like to live and work in the sex industry. "There's this image that being a male porn star is glamourous, that you get to have sex with all the women you ever wanted," Luc Parry, a 32-year-old law school dropout from Boston who has been chronicling his recent career turn as a male porn star on Diary of a Porn Star, told Wired News.

As Parry (a stage name) writes in his blog, the reality can be different. From female co-stars who give him the cold shoulder and fall asleep on the sets, to Herculean struggles to maintain an erection for hours at a time while being denied lunch, Parry's portrayal of the porn star life is anything but glamourous. Someone posted a link to Parry's blog on a Yahoo! Groups page for his high school graduation class, providing the actor with a level of exposure he hadn't anticipated. "Still want to do porn?" Parry asks in one post.

If it's not easy being a porn star, it's not always easy being a porn-star blogger, either. Most porn bloggers are either writers trying their hand at erotic literature or people working in the porn or strip club industry.

How do they make money? Pay-per-click advertising. Bloggers get Google to display ads on their blogs and make money through revenue sharing. The concept is end-user friendly as traffic goes to sites that are clean, virus-free and have a pleasant design.

Cyber pundits believe this is the best time for the consumers of online porn. But don't expect to see it being accepted in office just yet.

First Published: Feb 19, 2006 02:57 IST