Zee Sports, Prasar Bharti sign deal
The deal signed late on Monday night by Prasar Bharti CEO KS Sarma and Zee Sports' Himanshu Modi .india Updated: Apr 11, 2006 16:38 IST
Private sports broadcaster Zee Sports, which last week bagged five year rights for Indian cricket matches at neutral venues overseas, has signed a deal with Prasar Bharti for sharing content.
The deal signed late on Monday night by Prasar Bharti CEO KS Sarma and Zee Sports' Himanshu Modi will see the two broadcasters share revenue, a ZEE Sports official said.
"We have agreed on a 75-25 revenue share arrangement where ZEE, the rights holder, takes the bigger portion," he said.
Adding that marketing will be done by both the broadcasters.
Prasar Bharti and Zee Sports have also agreed on highlights package.
Earlier this month, Zee Sports had bagged the rights for $219 million and is expected to telecast 25 matches where the Indian team plays against top teams like Pakistan, England and West Indies at neutral venues.