BCCI issued legal notice for promoting tobacco products in IPL 2017
BCCI has been issued a notice by the Allahabad High Court for promoting tobacco products in the ongoing edition of Indian Premier League (IPL). Gujarat Lions’ jersey carries the name of ‘Shudh Plus’ - a manufacturer of pan masala and tobacco products.ipl 2017 Updated: May 11, 2017 23:47 IST
The Allahabad High Court on Thursday issue notices to BCCI, Sony Pictures Network India Ltd and a pan masala and tobacco manufacturing company for allegedly promoting and advertising tobacco product in IPL 2017.
The Bench comprising Chief Justice DB Bhosale and justice Yashwant Varma passed the above order while hearing a Public Interest Litigation (PIL) filed by Prakash Kharwadkar of Kanpur.
Petitioner’s contention was that ‘Shudh Plus’ is one of the sponsor in IPL and it is promoted on jersey of Gujarat Lions, an IPL team which is in violation of law.
According to petitioner section 5 of COTPA Act, 2003, advertisement of tobacco products is prohibited. However, Gujarat Lions jersey carry the name of ‘Shudh Plus’ a manufacturer of pan masala and tobacco products. As per law, with any promotion of tobacco products a warning must be given to public, stating ‘ chewing or consuming tobacco products is injurious to health’.
According to petitioner, jersey of Gujarat Lions promote ‘Shudh Plus’ but nowhere carries any such warning.
It is said in the petition that ‘Shudh Plus’ is also advertising a tag line ‘ Shudh Plus Khao IPL jao’ which is direct promotion of a tobacco product while making appeals to the cricket lovers at large to consume it’s products.
Section 5 of COTPA Act prohibits brand promotion of all tobacco products and for violation of this section. On first conviction one can be imprisoned for a period extending up to 2 years or with a fine up to Rs 1000 or both and on second and subsequent convictions with imprisonment for up to 5 years and with a fine up to Rs. 5000. Also, for contravention of this section the advertisement and advertisement material may be forfeited by the Government
First Published: May 11, 2017 16:31 IST