Amul appeals for peace, brotherhood and harmony amid Delhi violence

The violence in Delhi first broke out on Sunday.

Updated on: Feb 28, 2020, 19:52:26 IST

Hindustan Times, New Delhi | By Trisha Sengupta

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Violence in North-East Delhi has claimed over 30 lives and left more than 350 people injured so far. While the situation has de-escalated, tension is still high. Amid this, Amul has dropped a tweet with an appeal requesting people to maintain peace, brotherhood and harmony.

Amul created an image with an heartbreaking caption. (Twitter/Amul)

Further, they also shared a creative with the iconic Amul girl with a heartbreaking caption. The image shows the girl, dressed in a school uniform, with a scared expression across her face. Everything behind her is barely visible as it is covered with smoke.

“Dilli aise kissi ne mera toda…” reads the caption on the creative.

“Seeing this... and howling. Heartbroken. I feel exactly like the Amul girl, horrified and stunned,” wrote a Twitter user. “This takes your heart and soul,” commented another. “It’s sad,” wrote a third.

The violence in Delhi first broke out on Sunday. However, it escalated and took a communal turn. Groups supporting and against the new citizenship law clashed at various areas of North East Delhi.

ABOUT THE AUTHOR
Trisha Sengupta
Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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