Stylist shares ‘secret trick’ to get perfect hair like shampoo ads. You can get it too
Hair and makeup artist Sarah Laidlaw revealed the “secret” by sharing a video on Instagram.
Have you ever wondered how the models in shampoo ads show off their shiny voluminous hair that always stays in place despite blowing in the winds? Turns out, there is a “secret trick” to attain that perfection – but it’s not something that most will expect.

Hair and makeup artist Sarah Laidlaw revealed the “secret” by sharing a video on Instagram. The video shows Laidlaw meticulously styling a model’s flowing hair for an advert. The interesting part is that the model’s hair looks like it’s blowing in the breeze but it’s not a fan that’s creating that effect – it’s hair spray.
The video shows that the stylist douses the model’s hair with lots of hair spray to make it look perfect. It’s the hair spray that locks the hair in the “flowing” position and creates the blowing in the wind effect.
Take a look, here’s how the stylist creates “perfect” hair:
View this post on InstagramA post shared by Sarah Laidlaw ✂️Hair + Makeup💄 (@sarahlaidlaw) on
Shared on September 3, the video quickly captured people’s attention. While some were simply stunned, there were a few who appreciated the stylist for her honesty. Several people also praised her skills.
“Oh my gosh that’s amazing!” wrote an Instagram user. “Whààaat! So insane!!” wrote another. “Love when artists don’t rely on photoshop, well done,” commented a third. “A true artist. Keep creating magic.” wrote a fourth.
What do you think of this “secret trick?”
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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