Listicle: 10 nepo babies outside of the Hollywood glare

We swear it isn’t because of that photoshoot he did for Bonds underwear. Okay, maybe it is. Abs aside, 21-year-old Robert is taking his father, the late Australian conservationist Steve Irwin’s, legacy forward. He’s an accomplished nature photographer, a TV presenter, and operates the Australia Zoo’s non-profit, Wildlife Warriors. A hot man who loves animals? Rare species.

Dwayne Johnson’s daughter signed to WWE in 2020, becoming the youngest wrestler in the company. She has three generations of wrestlers in the family tree, and will be very visible this year; WWE intends to feature Ava (her stage name) much more. They’re also launching merch and weaving elements of her father’s “final boss” persona into her character. Now that’s a flex.

His dad owns Norway’s largest salmon farming firm SalMar. That makes him, at 32, among the world’s youngest billionaires. But look at those cheekbones! He’s a model and philanthropist. He loves dogs. He showed up to the 2024 Met Gala in an Atelier Versace loincloth, gemstone-studded nude bodysuit and flowing train. He’s a Mills & Boon hero with a 2025 edit, basically.

She’s 20, heiress to her grandfather’s Brazilian electrical machines company WEG, a billionaire and oh, not yet a graduate. She’s getting a degree in psychology, but with Brazil’s economy growing, it’s likely that she’ll be roped into the family business and be expected to take the brand global. Will she save the rainforest? Will she give it all up to make Reels? Either way, we’re invested.

Aka Yumi Nu, her uncle is Steve Aoki. Her grandfather set up the Benihana restaurant chain. Nu, 28, was the first plus-size model to land a Vogue Japan cover (April 2022) and the first plus-size Asian American on the cover of Sports Illustrated. She’s modelled for Markarian, Jacquemus and Brandon Maxwell. Nu shut down her own plus-size brand. We want to know what she’ll do next.

Marley, as in her grandpa is Bob Marley and her mother is Lauryn Hill. At 26, the model and musician has modelled for Lacoste, Harper’s Bazaar, and Hugo Boss. She’s done Chanel shows. In 2022, she walked the runway at Kanye West’s Yeezy SZN 9 show in Paris, in a T-shirt that read White Lives Matter. Sigh. She’s got growing up to do.

The 27-year-old son of Rajiv Bajaj works in Bajaj Auto’s electric-vehicle division. He stays out of the limelight, but his work is speaking for him. He’s been the brains behind the Bajaj Chetak EV scooter business. We stan a young millennial bringing in new design sensibilities to a legendary family-run company.

Aryaman, 27, is the son of Kumar Mangalam Birla, head of the Aditya Birla Group. His cricket skills landed him in the IPL, but he’s since decided to do more off the field. Birla founded Jolie’s, a hip members-only club in Mumbai, and looks after the family’s fashion, real estate, hospitality and venture capital businesses. He earns his MBA from Harvard Business School next month, so he’ll definitely be busy.

Bill and Melinda Gates’s daughter Phoebe, 23, has a degree in Biology from Stanford and just launched Phi, a secondhand resale platform. She’s also an advocate for sexual and reproductive rights, and wrote an op-ed for Nylon last year, asking Gen-Zers to vote for Kamala Harris. The Gates are always busy, we hoping she’s got 20 more plans brewing.

The Austrian Red Bull heir is 33 and worth $34.7 billion. And he’s revving up the business. He’s already helmed collaborations with extreme sports events, music festivals, and stunt contests. Last month he bought Former Formula 1 boss Bernie Ecclestone’s vintage car collection (all 69 of them) and plans to exhibit it to the public. Ah, a man of the people!