BTS Jungkook becomes global brand ambassador for Chanel Beauty, fans say ‘Chanel just got lucky’

Chanel has announced BTS singer Jungkook as their new global ambassador for Fragrances and Beauty, praising his artistry and influence on fans.

Updated on: Dec 11, 2025, 15:48:26 IST

By Krishna Pallavi Priya

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Member of the K-pop group BTS, Jungkook, has been named as the new ambassador for the luxury brand Chanel. The 28-year-old singer, musician and composer will be the global ambassador for fragrances and beauty of the French luxury fashion house.

Jungkook is the global ambassador for Chanel Fragrances and Beauty.

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Chanel announces Jungkook as their new ambassador

On December 11, the official Instagram handle of Chanel Beauty shared the news and wrote in the caption, “Chanel is pleased to announce Jung Kook as global ambassador for Fragrances and Beauty.”

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A post shared by CHANEL BEAUTY (@chanel.beauty)

The label also shared Jungkook's statement on their story. Sharing his excitement over being a part of the fashion house, the singer praised their heritage and modernity.

He said, “For me, Chanel is a pioneering house that cherishes its timeless heritage while constantly reinventing itself with modernity. As an artist, I try to stay true to my own style while embracing new challenges, so this partnership with Chanel Fragrances and Beauty is especially meaningful to me.”

Chanel Global Fragrance and Beauty creative resource director, Thomas du Pré de Saint Maure, appreciated the singer's addition to the Chanel house and highlighted how his ‘passion for inspiring a new generation and his unique artistry resonate deeply with the brand.’

How did the internet react?

Fans loved the news and shared their excitement in the comments section. An Instagram user wrote, “He is the perfect ambassador.” Another commented, “Chanel just got lucky.”

One fan joked, “That was the reason he showed his Blue de Chanel perfume in that what’s in my bag interview.”

Apart from Chanel, Jungkook is also the brand ambassador for Calvin Klein. As for the other members, they are also associated with luxury labels: Jimin is the global brand ambassador for Dior, RM is for Bottega Veneta, Jin for Fred Jewelery, Suga for Valentino, J-hope for Louis Vuitton, and Taehyung for Celine and Cartier.

ABOUT THE AUTHOR
Krishna Pallavi Priya
Krishna Priya Pallavi is a journalist with over 9 years of experience, covering health, fashion, pop culture, travel, wellness, entertainment, festivals, mental health, art, decor, fitness, and sex and relationships. She is an alumna of the Indian Institute of Mass Communication (IIMC), Dhenkanal, and holds an undergraduate degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, Delhi. Her strong academic foundation informs her analytical and detail-oriented approach to storytelling, helping her uncover stories where none seem to exist. Before joining Hindustan Times, Pallavi worked with some of India’s leading media organisations. She spent close to three years at India Today, where she honed her newsroom skills and developed a sharp editorial sensibility. She also worked for over a year and a half at Vagabomb, ScoopWhoop’s feminist digital platform, where she explored stories through a gender-sensitive, socially aware lens. Pallavi has a deep interest in global fashion trends and international fashion seasons, and enjoys interviewing celebrities and tracking pop culture movements—interests that frequently translate into engaging, reader-friendly stories. Alongside lifestyle and entertainment, she has a keen eye for impactful health and wellness journalism, regularly interacting with doctors, designers, and digital content creators to bring nuance and credibility to her work. Born and raised in Haryana, Pallavi remains deeply connected to her ancestral roots in Odisha. Her ability to spot fresh angles brings curiosity and depth to stories she pursues. When not chasing deadlines, she enjoys spending time with her dog, planning her next vacation, reading, running new trails, and discovering new destinations.Read More

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