Pharrell Williams detours into condo design from music, fashion - Hindustan Times
close_game
close_game

Pharrell Williams detours into condo design from music, fashion

ByBloomberg
Nov 07, 2019 10:40 AM IST

The music producer and fashion mogul is making a foray into residential development by partnering with two local firms to help design a dual-tower condo project in Canada’s most populous city.

Toronto’s booming residential real estate market has caught the eye of Grammy-award winning artist Pharrell Williams.

Toronto’s booming residential real estate market has caught the eye of Grammy-award winning artist Pharrell Williams.(AP)
Toronto’s booming residential real estate market has caught the eye of Grammy-award winning artist Pharrell Williams.(AP)

The music producer and fashion mogul is making a foray into residential development by partnering with two local firms to help design a dual-tower condo project in Canada’s most populous city, according to a statement Tuesday. The 750-unit project, dubbed “untitled,” will start sales early next year.

Unlock exclusive access to the latest news on India's general elections, only on the HT App. Download Now! Download Now!

“From music to fashion and footwear, some design, working with amazing visual artists, now we’re talking about physical structures,” Williams said in a separate statement. “I’m going into the realm that I’ve never gone into before, on a commercial level.”

Toronto’s housing market has been on the rise in the past few months after adjusting to a series of taxes and regulations in the past two years.

The October benchmark price of a home, which accounts for differences in the type of properties sold, rose 5.8% from last year to C$810,900 ($616,325) and is only about C$4,300 off the record set in 2017.

Reserve Properties and Westdale Properties are developing the towers, which will be connected at the intersection of Redpath Avenue and Broadway Avenue in midtown Toronto.

Commonly known as Yonge and Eglinton, the area has seen rapid development in the past few years. RioCan REIT has invested heavily in the neighborhood, developing large projects that mix condos, rentals, offices and retail.

Follow more stories on Facebook and Twitter

Catch every big hit, every wicket with Crick-it, a one stop destination for Live Scores, Match Stats, Quizzes, Polls & much more. Explore now!.

Catch your daily dose of Fashion, Taylor Swift, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs.
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Monday, May 27, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On