Postage stamp now canvas for citizen's mugshot
Delhi's Sukrit Goel, 12, is eagerly awaiting the postman, who will arrive later this month with his grandmother's letter bearing his face on the postage stamp.
What was till now the preserve of national leaders, flora and fauna, and historic moments, the postage stamp is now the canvas for the ordinary citizen's mugshot. The My Stamp scheme launched by the General Post Office (GPO), Mumbai, on Saturday and on till February 11, allows anyone's photograph to be printed on a Rs 5 postage stamp — for a small price.
Goel's grandmother Rani Poddar, 60, has ordered more than 2,500 stamps with faces of her family and friends on them.
"It's a great idea," said Poddar. "Nothing like this has been done before. Everyone will be very excited." For one sheet of 12 stamps, customers have to pay Rs 300.
"We wanted to make the post office more accessible and we wanted to try to revive an interest in philately," said Abha Singh, director of postal services for Maharashtra and Goa. "This concept has worked abroad. It's a good way of creating an interest in stamps as well as getting some revenue for the post office."
The GPO launched this scheme last month in Pune, during a philately exhibition when more than 3,000 people placed orders for personalised stamps. The GPO will next take the scheme to Goa.
In Mumbai, about 550 people have placed orders since it was launched.