Survey: what urban India is tuning in to

HT City did a five-city survey to find out what urban India is tuning in to. Here’s what we got..

Delhiites love their Rock

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45 per cent said so. But also a whopping 86 per cent admitted that they have not attended any music concert/live performance in the last three months. Is anybody listening?

Here’s looking at you kid

Musical talent contests are on top of everyone’s list. And Delhi leads with a 78 per cent. Any ulterior motive? ‘I want to participate in one’, said 44 per cent.

Everyone digs film music

Delhi - 78 per cent.
Chennai - 46 per cent. Imagine!

What does Delhi play? NOTHING…

82 per cent said so. But before you go on that tch tch trip, 52 per cent said that they wanted to play a musical instrument. And the remaining said they were not interested. So which city is the most accomplished musically? Kolkata. 28 per cent play some musical instrument or the other

No nostalgia please

When asked which era of Hindi music appeals most, 60 per cent said now. And apart from Kolkata, all the other cities agreed that golden oldies bored the life out of them.

Thank you, but no thank you. All the five metros gave a big thumbs down to album reviews, concerts and artistes.

Delhi - 62
Mumbai - 78
Chennai - 36
Kolkata - 58
Bangalore - 74

Good old tapes and CDs still rule

Digital music may be the way for the rest of the world but, 71 per cent of Indian listeners still prefer the physical formats of music than digital downloads or P2P fileshares. 47 per cent still swear by their music systems.

Tuning in...

40 per cent like to listen to music in the evening at home. 29 per cent are okay to hear it anytime, anywhere and 15 per cent enjoy while driving to work. 8 per cent each prefer to catch it either on their ipods at work or at a nighclub.