In photos: Sydney Sweeney’s jeans and six other viral moments of 2025

In 2025, viral photos ruled the internet: from Sydney Sweeney’s denim ad backlash to Labubu mania and an Oscars speech that made history.

Published on: Dec 28, 2025 2:26 PM IST

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Published on Dec 28, 2025 2:26 PM

A long-running Jet2 advert featuring Jess Glynne’s Hold My Hand became one of the most parodied trends of the summer. Social media users paired the upbeat soundtrack with scenes of holiday chaos, sunburn and airport delays.  (X)

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Liverpool rapper EsDeeKid, known for hiding his face, sparked intense speculation when fans claimed his eyes resembled those of Timothée Chalamet. The theory gained traction after Chalamet appeared alongside the rapper in a music video filmed outside a London off-licence. Chalamet leaned into the joke, keeping the mystery alive. (X)

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Actor and host David Tennant turned the Bafta stage into a singalong with a reworked version of I’m Gonna Be (500 Miles). Walking through the audience, he pulled A-listers into call-and-response moments that produced a mix of delight, confusion and viral reaction shots. (X)

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In April, an all-female crew including Katy Perry and broadcaster Gayle King took an 11-minute suborbital trip aboard a Blue Origin rocket. Images of Perry singing What a Wonderful World in zero gravity spread rapidly online. (AP)

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Actor Adrien Brody made headlines in February for all the wrong reasons after delivering the longest Oscars acceptance speech on record. Clocking in at five minutes and 40 seconds, the monologue prompted attempts by the orchestra to play him off, all of which he waved away. (REUTERS)

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If 2025 had a mascot, it was Labubu. The pointy-eared vinyl character created by Hong Kong artist Kasing Lung became a global obsession, spotted dangling from handbags carried by celebrities including Rihanna and Dua Lipa. Long queues formed outside stores as fans scrambled for the plush toys, which the BBC described as “cute, creepy and chaotic” in equal measure. (Bloomberg)

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A July American Eagle campaign featuring Euphoria star Sydney Sweeney and the tagline “Sydney Sweeney has great jeans” quickly went viral. While some viewed it as harmless wordplay, others accused the advert of echoing eugenics-era rhetoric. The backlash drove huge publicity and boosted sales for the brand. Sweeney later said she did not support “the views some people chose to connect to the campaign,” (Bloomberg)