Nagarjuna takes Swachh Bharat initiative a step forward, unveils website

Telugu actor Nagarjuna on Sunday unveiled a web site on Swachh Bharat to spread awareness on the movement and also encourage people to participate in a big way. He was recently nominated as one of its ambassadors.

Telugu actor on Sunday unveiled a web site on Swachh Bharat to spread awareness on the movement and also encourage people to participate in a big way. He was recently nominated as one of its ambassadors.

He took to the streets on Sunday to spruce up the Swachh Bharat initiative.

"This is not an act of one time event, it is a translation of my pledge to keep neighbourhood clean, create many more ambassadors and collaborate with like-minded people across the region to expand and sustain Swachh Bharat movement," said Nagarjuna.

He advocated use of litter bins and take time to clean garbage on the streets to keep the surroundings hygienic.

The website -- www.nag4swachhbharat.org -- will also use millions of Nagarjuna's fans on social-networking platforms to create micro level ambassadors and organise Swachh Bharat events.

Nagarjuna, who enjoys 618,000 followers on Twitter and 1,079,031 on Facebook, nominated actors such as Sudeep, Allu Arjun and badminton champion Pullela Gopichand among others to participate in the campaign and spread awareness.

The entire Annapurna Studios family joined Tollywood hero Akkineni Nagarjuna Garu and his wife Amala Akkineni on Swachh Bharat mission at their studio at Banjara Hills in Hyderabad on Sunday. (PTI)