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Yennai Arindhaal's release delayed, will now open on Jan 29
Ajith-starrer Yennai Arindhaal will now open on January 29 and not on Pongal, January 15, as announced earlier. While producers cited delay in post-production as the reason, it may also be an effort to ensure the film's release date doesn't coincide with that of Vikram-starrer I.
Gautham Vasudev Menon’s Tamil film, , will now open on January 29 and not on Pongal, January 15, as announced earlier.
The film has Ajith, Trisha and Anushka Shetty in the lead. Buzz says will be seen playing a double role on the lines of Dr Jekyll and Mr Hyde.
The producers of the film said that since the post-production on the movie was yet to be completed, they had to postpone the release.
However, the truth may lie elsewhere. Shankar’s big budget Tamil romantic thriller, I, with Vikram and Amy Jackson in the lead, is ready to hit the theatres on January 15. Producers of Yennai Arindhaal are aware that two big films releasing on the same day will split viewers and result in lower profits for each.
Whatever be the reason for the delayed opening of Yennai Arindhaal, it is undoubtedly a wise move. Tamil movies are now being made in their dozens and often multiple releases on a single Friday confuse ticket-paying masses. Most people cannot easily find the time or the money to watch more than one film on a weekend.
Also, Chennai – as other cities in Tamil Nadu (like Coimbatore, Madurai, Tiruchirappalli, Thanjavur, Salem and Erode) – does not have enough screens even to show Tamil movies, let alone those in other languages.
Chennai did not see Anurag Kashyap’s kidnap drama and Cannes entry, Ugly, reportedly because no theatre was available. Angelina Jolie’s much talked about, Unbroken, has opened today (January 2) in just one screen. Here again, there is only one show a day at noon.
Lack of adequate screens is undoubtedly a reason. But it is not the only cause. In times like these when shrinking returns are proving to be a major headache for theatre owners – especially in Tamil Nadu, where the price of a ticket cannot exceed Rs 120 and the first row has to be priced at Rs 10 a seat – it is only prudent that films which have greater BO appeal are given preference.
However, this may not be a good thing for movie buffs. Audience in Chennai have clearly lost out on watching Ugly, to name just one film in recent months.
