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The Future of Learning – New Courses for a Digital World

As traditional careers give way to a new-age vocations, there’s no doubt that institutions that bridge the industry-academia gap will attract the most relevant campus recruiters—thus boosting the placement prospects of students.

Brand stories Updated: Jun 22, 2017 15:45 IST
Digital Marketing,Business Analytics,Management Studies
Thanks to emerging technologies, new areas like analytics, user experience, and data sciences are driving employment opportunities today ( Bridge School of Management)

Determining the direction and specialization of our postgraduate studies is possibly one of the earliest ‘big’ decisions we make in our lives. The choice of both the subject and the institution plays a huge role here, with the former determining our future line of work and the latter, our employment prospects. Over the years, conventionally ‘safe’ fields of study such as engineering, medical, and law have made way for newer vocations and career possibilities. Thanks to the internet and other emerging technologies, new areas like analytics, user experience, and data sciences are driving employment opportunities across fields, leading to a demand for newer skills and domain expertise.

In this regard, institutes that recognize this crucial need for a link between industry and academia are more likely to create a successful learning and working environment for their students. One such institution that aims to address the ‘education-employment mismatch’ is the Bridge School of Management that equips working professionals with skills and practical knowledge fit for a global workplace. With partnerships and alliances with top US schools such as Northwestern University, the institute specializes in industry-focused courses designed to provide a competitive edge to students and working professionals.

Here is a glimpse into five extremely relevant courses offered at Bridge that are tailor-made for the digital generation (and their prospective employers).

Predictive Business Analytics: As per the Harvard Business Review, business analytics is emerging as the ‘sexiest’ job of the century. And keeping the growing demand of business analysts in mind, Bridge School’s Predictive Business Analytics course—a 1-year certificate programme that has been specially adapted for India by academics from Northwestern University and top industry experts. The course, ranked 4th nationally and 2nd in North India, is designed for both working professionals as well as freshers.

Bridge School’s Analytics programme is one of the highest ranked Analytics courses of its kind, boasting of an excellent placement record.

Digital Marketing: With digital marketing spends forecasted to grow by more than 25% in 2017 and nearly 87% of brands in India leveraging the digital medium, digital marketing has grown to become one of the most important new vocations in recent times. Bridge School’s Programme in Digital Marketing is designed for early career changers, as well as entrepreneurs. The 9-month programme provides both theoretical knowledge and practical knowledge in areas such as Search engine Optimization, Search Engine Marketing, Social Media Marketing, and Web Analytics amongst others. Faculty for this course includes Marketing Managers from companies like Nokia, ITC, Whirlpool, Wipro, Mircromax, and Ogilvy.

Logistics and Supply Chain management: As per the National Skill Development Corporation, the Indian logistics and supply chain management market shows that the number of people required in this sector is expected to reach 28.40 million by 2022, i.e. 15 lakhs new jobs every year. Bridge School offers a comprehensive 9-month programme in the field that gives an overview of Supply Chain Management and an in-depth understanding of the Logistics domain. This course is designed to equip learners with the IT and analytical knowledge and skills required to excel in this domain.

Institutes that recognize this crucial need for a link between industry and academia are more likely to create a successful learning environment (Bridge School of Management)

Advanced Business Intelligence and Big Data: Business Intelligence (BI) plays a critical role in assimilating, summarizing, and presenting an organization’s data in hand. According to NASSCOM, the Indian analytics market is to grow at nearly 26% in the next decade. The Advanced Business Intelligence and Big Data Analytics Programme at Bridge School is a comprehensive 12 week, fully online programme, completely designed, developed and taught by industry professionals. This hands-on course ensures end-to-end, application-oriented learning and execution of the concepts essential in the industry. In addition, students also learn how to optimally utilize a host of tools used by the industry today, including Hadoop, MS Excel, Cognos BI and Rapid Miner.

Project Management: As per the Project Management Talent Gap Report 2013, an estimated 15.7 million new project management jobs will be added globally between 2010 and 2020, with 4 million of these being in India itself. A qualified project manager can work across industries – from real estate and IT to durables, auto, healthcare, aviation, and others. Bridge School offers a programme in Project Management for Practitioners, in association with the Northwestern University School of Professional Studies. The course trains managers to accelerate business outcomes by offering real-world project management experience. As a programme that is both B2C and B2B, it also allows corporate to sponsor their employees, and the school has successfully conducted several such corporate trainings for organizations including Walmart, Bharti Infratel, and Jubilant Foodworks etc.

Today’s generation is looking beyond the traditional choices favoured by their parents, and opting for newer alternatives made possible in the digital age. Bridge School of Management recognizes this shift in mindset and offers industry-ready courses along with relevant workplace experience with experts from the field. To discover more courses, visit Bridge School of Management online.

(This content was created in partnership with HT Brand Studio and not the editorial team)

First Published: Jun 13, 2017 13:23 IST