iPhone 17 series launch soon: These 6 Apple products may quietly disappear after September 9

iPhone 17 launch is near, but Apple’s big event may also quietly retire six popular devices that many customers still rely on. Read on to find out.

Apple is preparing to unveil the iPhone 17 series on September 9, and the launch may also mark the end of several older devices. While four new iPhone 17 models, including iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max, are expected to be announced, reports suggest that at least six products, including some iPhones and Apple Watches, will be quietly discontinued from its stores.

iPhone 17 launch nears, but these six older iPhones and watches may quietly disappear forever. (REUTERS)

By MD Ijaj Khan

Ijaj Khan is a technology journalist and Senior Content Producer at Hindustan Times, with over three years of experience covering the consumer technology industry. His work spans smartphones, laptops, wearables, gaming, appliances and AI - from hands-on reviews, comparison and buying guides to breaking news and in-depth features that help readers cut through the noise and make informed decisions. Before joining HT Tech, he worked with Jagran New Media, where he sharpened his instincts for fast-paced digital reporting. He holds a Post Graduate Diploma in English Journalism and Mass Communication from the Indian Institute of Mass Communication (IIMC), Delhi. Whether he's testing the latest flagship smartphone, tracking a major AI announcement, or putting a gaming laptop through its paces, Ijaj approaches every story with the same goal - making technology feel relevant and easy to understand for everyday users, not just enthusiasts. When he's not in front of a screen for work, he's usually travelling to a new city, hunting for great food, or keeping tabs on what's next in tech before everyone else catches on.

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iPhones on the way out

Industry reports suggest that the iPhone 16 Pro and 16 Pro Max will be discontinued once the new iPhone 17 Pro and Pro Max hit the shelves. Apple does not sell two Pro generations together, and this move follows the same pattern seen with the iPhone 15 Pro series, which disappeared quickly from official sales channels. While some leftover stock may remain with carriers and retailers, supplies will not last long. Temporary discounts could appear during shopping events like Amazon Great Indian Sale or Black Friday, but availability will be limited.

What about the iPhone 15 series?

Non-Pro models usually stay around longer with price reductions, meaning the iPhone 16 and 16 Plus should continue at a lower price point after the iPhone 17 release. The iPhone 15 and 15 Plus, however, are expected to be retired immediately. Retailers may clear remaining units later with steep markdowns depending on demand, but they will no longer be part of Apple’s official catalogue.

Changes in the Apple Watch lineup

The event is also expected to feature updates for Apple’s smartwatch segment. The Apple Watch Series 10 will likely be replaced by the new Series 11. Rumours also suggest the arrival of the Apple Watch Ultra 3. This could lead to the Ultra 2 being discontinued. The Apple Watch SE’s future remains uncertain, as it may remain on sale without a direct successor.

What this means for buyers

For buyers still considering the iPhone 15 series or last year’s Apple Watch, this may be the final chance to secure them directly from Apple. Retail outlets could offer limited-time deals, but stock is likely to run out quickly. Apple’s focus will shift to promoting the iPhone 17 lineup and the new Apple Watch Series 11, while six older devices move off the stage for good.