Sign in

WhatsApp working on Status Archive tool for businesses, says report. Here's how this feature will help

If activated on your device, you will receive a notification inside the Status tab of your WhatsApp account.

Published on: May 30, 2023, 11:18:12 IST
By , New Delhi
Share
Share via
  • facebook
  • twitter
  • linkedin
  • whatsapp
Copy link
  • copy link

For its WhatsApp Business application, WhatsApp is reportedly developing a feature that will allow businesses to share their previous status updates with customers.

Representational Image (MINT_PRINT)
Representational Image (MINT_PRINT)

The feature is called ‘Status Archive,’ said WABetaInfo, a website that tracks news and updates related to the Meta-owned platform, and was the first to report the story. According to the website, people will also be able to check whether the tool has been enabled on their device or not.

The reported Status Archive feature for WhatsApp Business (Image courtesy: WABetaInfo)
The reported Status Archive feature for WhatsApp Business (Image courtesy: WABetaInfo)

As seen in the screenshot, shared by WABetaInfo, a notification within the Status tab will inform a user if Status Archive has been activated for their WhatsApp account. If enabled, you will see this message: "Your Status Updates will now be archived on your device after 24 hours.'

Status Archive: Benefits

As per WABetaInfo, the feature will be useful as businesses will be able to republish a status from the archive and share it with their customers again, with an aim to improve their business. Users can keep these status updates on their phones for up to 30 days.

Additionally, Status Archive appears to be a tool being developed exclusively for businesses.

Status Archive: Availability

For now, it is being rolled out only for select beta testers; a more general launch will take place over the coming weeks.

WhatsApp status updates

With this, people get to share end-to-end encrypted text, videos, photos, GIFs that disappear after 24 hours.

  • HT News Desk
    ABOUT THE AUTHOR
    HT News Desk

    Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More