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marketing gimmick

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Sneakers mania may have been all the rage but style mavens are itching to go back on high heels or edgy footwear.(Photo: Instagram/PhilippPlein)

Trends we do not wish to see in 2021

Hindustan Times | By Manish Mishra
UPDATED ON DEC 31, 2020 01:57 PM IST
Designers discuss trends they got tired of seeing in 2020
Gimbal has motors that move in the opposite direction of the shake, thus countering it
Gimbal has motors that move in the opposite direction of the shake, thus countering it

Techilicious by Rajiv Makhni: The camera phone innovation to watch out for

Hindustan Times | By Rajiv Makhni
UPDATED ON AUG 02, 2020 08:01 AM IST
It’s thrilling when companies carry forward innovation and don’t just resort to marketing gimmicks
Most gym goers depend on protein supplements to improve their physique(Shutterstock)
Most gym goers depend on protein supplements to improve their physique(Shutterstock)

Fit and fine by Kamal Singh: Which whey do we go?

Hindustan Times | By Kamal Singh CSCS
PUBLISHED ON NOV 02, 2019 10:00 PM IST
Supplements like Whey and Casein can help but only if you first get your diet in order
There’s no point in buying a thin and shiny phone that needs a fat cover to protect it
There’s no point in buying a thin and shiny phone that needs a fat cover to protect it

Hey, mobile makers! Time to wake up or die - Part II

Hindustan Times | By Rajiv Makhni
UPDATED ON JUN 23, 2018 10:13 PM IST
The column you’re reading today is composed of crowd-sourced complaints. Read. And get your act together
Hospitals are documenting the journey of would-be parents right from pregnancy to the childbirth through a series of events and photo sessions.(Photo by hospital)
Hospitals are documenting the journey of would-be parents right from pregnancy to the childbirth through a series of events and photo sessions.(Photo by hospital)

Chandigarh hospitals give birth to photo-ready babies

Hindustan Times, Chandigarh | By Parina Sood, Chandigarh
UPDATED ON APR 06, 2018 10:47 AM IST
From throwing a baby shower, decorating baby’s crib and room, to surprising new parents with mementoes bearing foot and handprints of the newborn, cutting a cake or festooning balloons on the car as a send-off, maternity homes are going the extra mile.
Vineyards in La Geria Lanzarote, Canary Islands.(Shutterstock)
Vineyards in La Geria Lanzarote, Canary Islands.(Shutterstock)

Say cheers: Rare volcanic wines are gaining popularity around the globe

Elin McCoy/Bloomberg | By HT Correspondent
UPDATED ON APR 01, 2018 08:52 AM IST
Wines from the several types of volcanic soils — lava, pumice, ash, basalt, and more — can vary widely, but most share complex aromas, mouth-watering high acidity, and salty, savoury, earthy flavours.
What happens when we start eating to earn a few likes and comments on our feed?(Shutterstock)
What happens when we start eating to earn a few likes and comments on our feed?(Shutterstock)

The Instagram diet: Is eating for ‘likes’ and ‘comments’ healthy?

Hindustan Times, Mumbai | By Meenakshi Iyer
UPDATED ON MAR 27, 2018 01:49 PM IST
Our Instagram feeds are full of beautiful food shots, and most of them are indulgent, calorific and thus unhealthy. So, are we eating to satiate our hunger or are we eating to show off to our hundreds and thousands of followers.
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