Jet, set, go! Indian travellers are more impulsive, rarely book in advance
A new survey says that Indians rarely book in advance, and instead book flights and hotels the same month they are travelling. However, thanks to technology, they are able to make smarter decisions.travel Updated: Dec 30, 2017 12:51 IST
Booking flight tickets and hotels months in advance while planning a vacation is a thing of the past as more and more Indians are turning into impulse holidaymakers, a study carried out by travel marketplace ixigo said.
According to the survey, more than 30% of those planning to travel within the country, booked their flights the same month in which they intended to travel. For those planning to fly overseas, this figure was even higher — 50% of the total number of people surveyed.
The firm analysed data from over 2 lakh users on its platform. The sample studied involved equal representation of men and women, between the ages 18 and 65 years, from across the country. The survey stated that when it comes to hotel bookings, over 48% of domestic and 43% of international travellers make reservations within 30 days of the intended travel.
In contrast, only 16% domestic and less than 25% international travellers booked hotels four or more months in advance, it highlighted. CEO and co-founder of ixigo, Aloke Bajpai attributes the trend to the use of technology, which has simplified an otherwise arduous procedure of booking flights and holidays. “This is due to the flexibility to book anytime, anywhere, that travellers enjoy due to advanced technology, uninterrupted connectivity and easy updates that keep them informed about fare prediction, offers and online reviews,” Bajpai said.
He said higher purchasing power among travellers as well as enticing offers across the travel industry enable them to make smarter decisions. Launched in 2007, ixigo claims to connect over 80 million travellers to over 100 travel suppliers and online travel agencies.
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