7-year-old Missouri girl placed in coma after viral TikTok toy challenge goes wrong: Report
A Missouri girl suffered severe burns and a coma after a toy exploded in her face following a TikTok experiment.
A seven-year-old from Festus, Missouri, sustained severe third-degree burns and was placed in a coma after a NeeDoh cube, a popular squishy toy, exploded in her face. The terrifying incident happened when she tried to replicate a viral TikTok experiment that involved freezing and microwaving the toy.

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According to Kennedy News, as quoted by New York Post, Scarlett Selby had come across online videos of people altering the texture of NeeDoh cubes by freezing and then heating them. Attempting to replicate the process, she placed the toy in the microwave. However, when she removed it, the cube suddenly exploded, covering her face and chest with scalding hot material.
Her father, Josh Selby, 44, was alerted by her agonising scream.
"It all happened so quickly. I heard her scream, and it was like a blood-curdling scream," he recounted.
Selby rushed to his daughter's aid, desperately trying to remove the sticky, burning substance from her skin and clothes. Scarlett was immediately taken to the hospital, where doctors placed her in a medically induced coma due to concerns that the burns near her mouth could cause dangerous airway swelling.
Her mother, Amanda Blakenship, shared how Scarlett's scars have affected her confidence.
"She gets very self-conscious, and I'll see her trying to cover her scar up with her shirt when we're out in public. Or she'll come home from school and say another kid asked her about it," she said.
"We’re still putting creams and silicon ointments on it daily. They’re such profound scars that stick up off of her skin," she added, explaining that doctors have advised waiting until Scarlett is around 12 to assess whether further medical intervention will be necessary.
Father's warning to parents
Following the traumatic incident, Scarlett's father is now urging parents to discard NeeDoh toys altogether.
He warned that the substance inside the toy behaves like hot glue when heated, causing severe burns upon explosion. "Once it comes into contact with the skin, it’s extremely difficult to remove," Selby stressed.
He also expressed concerns about the toy’s safety and marketing, arguing that it should not be sold in its current form.
ABOUT THE AUTHORMahipal Singh ChouhanMahipal Singh Chouhan is a Senior Content Producer at Hindustan Times Digital, with nearly five years of experience in digital journalism and content production. His work primarily focuses on offbeat and trending stories that reflect everyday experiences and evolving conversations on the internet. He has consistently worked on transforming viral content and human interest stories into structured news pieces that engage readers while maintaining editorial clarity. At Hindustan Times, Mahipal contributes to identifying and developing stories emerging from social media trends, online communities, and real-world incidents that capture public attention. His approach involves adding context and journalistic perspective to fast-moving digital narratives, helping present viral moments in a clear and reader-friendly format suited for digital audiences. Before joining Hindustan Times Digital, he was associated with DNA India, where he gained experience in newsroom workflows and digital storytelling practices. Mahipal holds a degree in Journalism and Mass Communication from the Vivekananda Institute of Professional Studies, Delhi. He is particularly interested in tracking emerging trends and understanding how online conversations evolve into broader public discussions. His work reflects a focus on accuracy, readability, and relevance in the rapidly changing digital news environment. Outside of his professional responsibilities, Mahipal takes an interest in history and sports and regularly works on improving his general knowledge, which complements his curiosity as a media professional.Read More

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