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Indigo CEO’s ‘once-in-a-lifetime experience’ at Mahakumbh: ‘I took the holy dip at 5 am’

Indigo CEO Pieter Elbers visited the Mahakumbh Mela in Prayagraj over the weekend, joining millions of people at the world’s largest religious festival

Published on: Jan 30, 2025, 07:46:08 IST
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Indigo CEO Pieter Elbers visited the Mahakumbh Mela in Prayagraj over the weekend, joining millions of people who are at the world’s largest religious festival. Mahakumbh 2025 is particularly special because it is occurring after 144 years under a rare and highly auspicious astrological alignment. The last such occurrence was in 1881, making the 2025 Mahakumbh a once-in-a-lifetime event for devotees and saints.

Indigo CEO Pieter Elbers at the Mahakumbh Mela in Prayagraj. (LinkedIn)
Indigo CEO Pieter Elbers at the Mahakumbh Mela in Prayagraj. (LinkedIn)

For Pieter Elbers, too, the Mahakumbh was a “once-in-a-lifetime” experience. He spoke about his visit in a LinkedIn post, saying the sheer scale of the gathering is impossible to grasp.

45 crore visitors in only 45 days

“Maha Kumbh in Prayagraj. Once in 144 years...the largest gathering of mankind on planet Earth!” wrote the CEO of low cost airline Indigo in his LinkedIn post.

He said that the number of people visiting the Mahakumbh this year is larger than the population of the United States. “45 Crores...450 million visitors in only 45 days. The sheer scale is impossible to grasp... similar to Europe's population and more than USA,” wrote Elbers.

Elbers, 54, revealed that on January 26, he visited the Mahakumbh Mela. While he attempted to write about his experience and shared a series of photographs from the Mahakumbh, he said that no word, sentence or photograph could adequately describe the energy of the place.

“Took the holy dip”

“This weekend, on Republic Day I was at the Maha Kumbh Mela, celebrating the confluence of India's culture, spirituality and heritage,” wrote Elbers. “No word, sentence or picture can properly describe this place or the energy.”

The Dutch airline executive said he took a dip in the Sangam at 5 am and found a moment of peace amid the chaos. The Sangam is the confluence of the Ganga, Yamuna, and the mythical Saraswati rivers.

“I took the holy early morning dip at 5am in the sacred confluence of rivers, the holy Sangam with about a million at the same time, surrounded by chants, prayers, devotion and the unity of humanity. Found an inexplicable moment of peace in the chaos.”

“Humbled and grateful to be a part of something so divine, once-in-a-lifetime experience that I will cherish forever,” he said.

He concluded his post with a word of thanks for the Indigo team at Prayagraj airport for the outstanding work in such busy times. Elbers has been at the helm of Indigo since 2022. Before joining Indigo, he was the president and CEO of the Netherlands' flag carrier airline, KLM.

  • Sanya Jain
    ABOUT THE AUTHOR
    Sanya Jain

    Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More

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