Lucknow eatery sells ‘24 carat gold chai’, video sparks mixed reactions
A video of a beverage called ‘24 carat gold chai’ was posted on Instagram. While some expressed said they would try the beverage, others were not convinced.
Chai is a drink that most people love. There are also numerous videos on the Internet that show people giving different twists to this famous beverage. One such video was shared by a food blogger from Lucknow. The Instagram video shows an eatery making chai with gold foil. The clip, however, has prompted mixed reactions among netizens. While some were impressed, others expressed their discontent.

“Tag a Richi Rich, who can try this!” reads the caption posted along with the video, referencing a cartoon character known for his immense wealth. The post also mentions that the beverage costs ₹150.
The video opens to show a person pouring tea in a cup and mixing malai in it. After they finish, they take a gold leaf and carefully place it on top of the cup. A text overlay on the screen also explains that the name of the beverage is “24 carat gold chai”.
Also Read: Video of ‘Dum ki chai’ goes viral. People share it’s not their cup of tea
Take a look at the video:
The video was shared a few months ago. Since being posted, the clip has accumulated close to 6,700 views. Additionally, the video has gathered several likes and comments. The clip also prompted people to share mixed reactions. While some expressed their amazement at the beverage, others were not so happy.
Here’s how Instagram users reacted:
“Kuch bhi [Just about anything],” wrote an Instagram user. “Kuch bhi matlab,” joined another. “Yum,” commented a third. A few reacted using smiling face with heart-eyes emoticons. What are your thoughts on the video?
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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