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New Xbox CEO Asha Sharma addresses ‘not a real gamer’ backlash: ‘I don’t pretend to be the best gamer’

Asha Sharma, the newly appointed CEO of Xbox, got candid about her lack of gaming experience after being criticised for not being a ‘real gamer’.

Published on: Feb 24, 2026, 13:45:17 IST
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Asha Sharma, the newly appointed CEO of Xbox, got candid about her lack of gaming experience after being criticised for not being a ‘real gamer’. For some context, Sharma was named Executive Vice President and Chief Executive of Microsoft’s gaming division earlier this month, making her the new boss at Xbox.

Microsoft has named Asha Sharma as the new chief executive of its gaming division. (Microsoft)
Microsoft has named Asha Sharma as the new chief executive of its gaming division. (Microsoft)

Sharma replaced veteran Xbox chief Phil Spencer, but the appointment proved controversial among a section of the internet which felt that she does not have enough ‘gaming cred’ to make her a worthy successor to Spencer.

(Also read: First note from Asha Sharma to her team: New Xbox boss says no ‘soulless AI slop’ as she shares her vision for future)

Is AI writing Asha Sharma’s posts?

The Indian-American Xbox executive has been steadily replying to critics on X (formerly Twitter) — but has been accused of using AI to craft her replies.

She also shared her Xbox gamertag — AMRAHSAHSA — which allows users to go through her recent gaming history. It appears that she unlocked her first achievement only last month.

In her latest response to IGN Senior Executive Editor Ryan McCaffrey, Sharma again acknowledged her lack of experience while defending herself against accusations of AI writing her posts.

“Do I believe that AI is writing Asha Sharma's posts? No,” IGN’s Ryan McCaffrey posted on X.

“Do I believe that an experienced gamer on the Xbox team may be helping her sound more like a "real gamer" with her social replies? Yes. Do I think it's a bad idea for her to try and fake this? YES,” he concluded.

Asha Sharma responds

Responding to McCaffrey, Sharma claimed that she is writing her own posts, without help from AI or more experienced gamers.

“I agree. Faking would be a terrible idea and wouldn’t work. I also didn't expect my gamertag to blowup and the reality is more boring. I created it recently to learn and understand this world,” she said.

Sharma said she had been using a shared family account, which meant a wide range of games and achievements showed up in the history. She said that particular issue had been fixed — “Fixed that this weekend and everyone is only playing on their own GTs,” the Microsoft executive wrote.

Finally, she said that she understood where the criticisms were coming from.

“But I get where this is coming from. I don’t pretend to be the best gamer and even though I’m playing, that’s still not my goal. My focus is to make Xbox the best place to play, return to our roots, ship great things, and become stronger for the future,” she said.

“And yes, I’m writing my own posts,” Sharma concluded.

  • Sanya Jain
    ABOUT THE AUTHOR
    Sanya Jain

    Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More

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